Bringing Together Local & Global Insight
International consultants based in the Kingdom with access to world-class global experts, combined with the expertise and insight of more than 100 Saudi consultants across Pure Consulting.
About Pure International
Pure International is a subsidiary of Pure Consulting that is committed to empowering clients to build bridges internationally through deep local understanding, exceptional international insights, and the best of global practitioners.
We offer Strategic Communications, Market Entry, and International Relations Advisory for clients looking to engage with governments, multilateral organizations, and other stakeholder audiences in the Kingdom and around the world.
Our Mission
Building Bridges Internationally
We help organizations build meaningful international connections, expand into new markets, and engage effectively with governments, businesses, investors, and key stakeholders worldwide. Through strategic advisory, market entry support, and international engagement, we enable sustainable growth, collaboration, and lasting impact.
Why
Pure International?
Pure International brings together a distinguished network of global experts in strategic communications, market entry, and international relations and engagement, empowering clients to build international bridges and strengthen their global presence through a distinctive approach that sets us apart from traditional consulting firms.
Deep Network
Through a high-quality network of preferred partners and trusted advisors, we can mobilize quickly to deliver exceptional local and global insight, supported by effective implementation.
Agile Operating Model
Our flexible operating model enables us to bring together the right team for you in the most efficient and effective way from leveraging our network of preferred partners to collaborating with your existing local and regional partners.
The Pure Model
We provide an integrated and structured way to manage and deliver complex projects efficiently and effectively.
Pure International Capabilities
Pure International offers an integrated, insight- and data-driven approach to helping clients develop and implement their international strategies, enter new markets, and build impactful relationships with key stakeholders. Our approach combines deep local understanding with international expertise to deliver measurable and sustainable results.
Strategic Advisory
- Communications strategy and planning
- Market entry strategy and planning
- Brand positioning
- Public affairs & advocacy
- Pricing Strategy
- International relations
- Executive counsel
Engagement and Implementation
- Strategic campaign management
- Market entry support
- Stakeholder engagement
- Partner engagement
- Marketing and communications
- Monitoring and measurement
Context & Insight
- Primary and secondary research
- Country insights
- Regulatory & policy analysis
- Stakeholder mapping
- Partner mapping
- Sector best practice
- Deep sector knowledge
Capacity Building
- Market orientation training
- Media and presentation training
- Advocacy training
- Crisis management training
Leadership
Team
Khalid AlShakhshir
Chairman and Chief Executive OfficerKhalid possesses over 20 years of extensive experience in marketing, communication, brand management, and strategy, along with a strong background in business operations. At Pure Consulting, he is committed to designing innovative strategic initiatives and guiding their successful execution. He is adept at navigating challenges and leveraging them into opportunities, consistently achieving remarkable results for clients.
Anas AlSafi
Vice Chairman and Managing PartnerAnas brings over 20 years of experience in strategy, business development, marketing and communication. With a sharp eye for growth opportunities and deep operational expertise, he transforms visions into reality, driving success from concept to execution. Anas’s strategic leadership fuels businesses to thrive in competitive markets, making him a catalyst for impactful change.
Hesham Rowaihy
Managing Partner and Board MemberHesham has over 22 years of experience in management consulting, project management, human capital, and business development. He has a proven track record as a trusted advisor, assisting clients from both public and private sectors with strategic projects that encompass strategy and operating models, governance, organizational development, and execution management. His diverse expertise positions him well to deliver impactful solutions tailored to the needs of various organizations.
Peter Bellini
PartnerPeter has over 20 years of experience in strategic communications, with expertise in crisis management, public affairs, and market entry. Throughout his career, he has worked with leading organizations including WPP Hill & Knowlton, Ogilvy, Edelman, and The Conservative Party.
Emad AlQurashi
Partner and Board MemberEmad brings over 25 years of expertise in strategic marketing and communications, specializing in brand leadership within retail and FMCG sectors. At Pure Consulting, he crafts effective marketing strategies, enhances brand management, drives growth initiatives, and elevates customer experience.
Rayyan Khayat
PartnerRayyan has over 13 years of experience in marketing, communications, and management consulting. At Pure Consulting, he leads projects for the Center of Government, focusing on communication strategy, planning, and execution, in addition to providing advisory services across various management consulting areas.
Shujat Zaidi
Associate DirectorShujat has over 12 years of experience in strategic communications, market entry, marketing, and sales, with a strong track record in multi-market international communications, international affairs and large-scale global mandates. Throughout his career, he has worked with leading organizations including Edelman, Traffic Digital (EY), and WPP
Gregory Arnold
Associate DirectorGregory has over 12 years of experience across some of the world's most dynamic markets, supporting public sector and Fortune 500 clients in leading large-scale campaigns that help shape national agendas and support corporate expansion into new markets. Throughout his career, he has worked with the Tony Blair Institute, UNDP, and multiple global organizations on campaigns and market entries across the Middle East, Southeast Asia, Eastern Europe, and Africa.